Medium communicates content. The content, i.e. the message, is really a constant. Being a human and each being capable of an individual experience, we experience the content differently. That experience as well as being dependent on us, it is dependent on the medium through which it is being communicated.
The classic example of this is when you've read a book and then you go and watch the movie of the same book. Almost every time with every person what they had imagined turns out to be different from what the movie looked like.
Different Medium require different levels of interaction from the human. For example a book is more interactive than watching a movie. That is not to undervalue movies, but to understand that the process of watching a movie is more of a passive act.
All Mediums create their own environments. The environment is what influences the human experience.
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